Our History

An idea born on the university benches

Azur Paris is the story of three friends: Paul , Léa, and Anthonin . Marketing students, we came up with the idea for a clothing brand for an assignment. What was meant to be an exercise became a real entrepreneurial project. Our desire: to create something that reflects who we are: sincere, simple, and stylish.

Between the city and the Mediterranean

Born in the Paris region, we are fueled by the energy of the capital. But we also draw inspiration from the light of the South, the warmth of the Mediterranean, and the atmosphere of the Riviera. Azur Paris embodies this balance between urban style and sun-drenched relaxation. The collections blend minimalist cuts and bold graphics to offer authentic streetwear pieces, without overdoing it.

A 100% independent project

From communication to website development, everything is managed in-house (except for the collection design, which is done by a freelancer). There's no large team behind Azur Paris: just hard work, passion, and a clear vision.

Our values

  • Authenticity: our creations reflect our influences and personality. We don't follow fleeting trends; we create what we love.
  • Quality & careful production: each garment is made using print-on-demand.
  • Accessibility: offering premium streetwear at a fair price, true to our generation.
  • Independence: the DIY spirit and entrepreneurship define us.

A vision for tomorrow

Our goal is simple: to develop an accessible and sustainable clothing brand with a strong identity that grows with its community. Azur Paris still has much to offer. Join us and write the next chapter of our story with us.